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demonization

C1
noun

Pronunciation

UK

  • /dˌiːmənaɪzˈeɪʃən/

US

  • /ˌdimənəˈzeɪʃən/

Description

Demonization isn't about actual demons; it's about how we talk about people or groups. It's the act of portraying someone – an enemy, a competitor, even just someone you disagree with – as utterly evil, inhuman, or dangerous. Think of villains in stories: they aren't simply "bad," they are often demonized, stripped of any redeeming qualities to make them seem truly monstrous.

This happens frequently in politics and wartime. A leader might demonize an opposing nation to rally support for conflict, painting them as inherently cruel or untrustworthy. It can also happen on a smaller scale – labeling someone who holds different beliefs as "radical" or "dangerous." Demonization shuts down conversation and fuels hostility.

Examples

  1. 1

    Media criticism

    The mayor accused some newspapers of fueling the demonization of refugees.

  2. 2

    Political debate

    The debate moved from policy differences to the demonization of anyone on the other side.

  3. 3

    Online outrage

    Online outrage can lead to the quick demonization of a public figure before all the facts are known.

  4. 4

    Wartime propaganda

    Historians study how wartime propaganda encouraged the demonization of entire ethnic groups.

See also

nounportrayal of someone or something as evil, dangerous, or morally corrupt

Similar

Shades of meaning

Contrast

Do not confuse

  • demonetization

Used with (collocations)

  • political demonization
  • media demonization
  • demonization of immigrants
  • the demonization of an opponent

Word family

Explore

  • propaganda
  • moral panic

Forms and spellings

1 form open this card.

Main spelling

  • demonizationnoun