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footfall

C2
noun

Pronunciation

UK

  • /fˈʊtfɔːl/

US

  • /ˈfʊtˌfɔl/

Description

A footfall can be the sound of a step, or a step itself, especially when you want to make the movement easy to hear in the reader's mind. Imagine a quiet hallway where a sudden footfall makes someone stop and listen, or a forest path where every soft footfall matters. In modern everyday use, the word also has a business meaning: it refers to the number of people entering a shop, mall, or other place. High footfall is what every retailer hopes for, because it means more possible customers. Whether it is one careful step in the dark or a steady flow of shoppers on a busy Saturday, footfall is about people moving through a place.

Examples

  1. 1

    Suspense

    She paused when she heard footfalls behind her in the dark corridor.

  2. 2

    Sound

    Even with the music playing, his heavy footfall on the stairs was unmistakable.

  3. 3

    Retail traffic

    Footfall at the market is always highest on Saturday mornings.

    • Domain

      In business, footfall means the number of people visiting a shop or area.

  4. 4

    Visitor numbers

    The museum added a late opening on Fridays to boost footfall.

See also

nounthe number of people visiting or passing through a place

Similar

  • foot traffic
  • visitor numbers
  • pedestrian traffic

Shades of meaning

Contrast

  • online traffic

Used with (collocations)

  • retail footfall
  • increase footfall
  • measure footfall
  • footfall data

Explore

  • visitor flow
  • conversion rate

Forms and spellings

2 forms open this card.

Main spelling

  • footfallnoun

Forms

  • footfallspluralnoun