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switcher

B1
noun

Pronunciation

UK

  • /swˈɪtʃə/

US

  • /ˈswɪtʃər/

Description

A "switcher" is a person, machine, or system that changes from one thing to another or helps that change happen. You might hear it for someone who often changes brands, jobs, or sides, or for a device that changes channels, signals, or connections. In railroads, a "switcher" is a small locomotive used to move train cars around a yard. Across these uses, the central idea is simple: it is about moving between options rather than staying with just one.

Examples

  1. 1

    App navigation

    She used the app switcher to jump back to her email.

  2. 2

    Live broadcast

    The studio bought a new video switcher for the live broadcast.

    • Domain

      video switcher

      a device used to change between camera or video sources

  3. 3

    Politics

    Voters saw him as a party switcher who changed sides when it suited him.

  4. 4

    Marketing

    Grocery stores often offer coupons to attract brand switchers.

    • Domain

      brand switchers

      customers who change from one brand to another

See also

nouna device that changes from one option, input, or signal to another

Similar

Shades of meaning

Contrast

Used with (collocations)

  • video switcher
  • input switcher
  • source switcher

Word family

Explore

  • signal routing
  • input selection

Forms and spellings

2 forms open this card.

Main spelling

  • switchernoun

Forms

  • switcherspluralnoun