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unassuming

C2
adjective

Pronunciation

UK

  • /ʌnəsˈuːmɪŋ/

US

  • /ˌənəˈsumɪŋ/

Description

An unassuming person doesn't try to impress others with their accomplishments or appearance. They are often quiet, gentle, and show no sense of superiority. Think of a cozy little bookstore tucked away on a side street—it's charming precisely because it isn't flashy or trying too hard.

The word suggests someone who blends into the background rather than demanding attention. A brilliant scientist might be unassuming if they don't boast about their discoveries, and a wealthy philanthropist might be unassuming if they donate anonymously. It can also describe things—an unassuming cottage is simple and unpretentious. You wouldn't describe a towering skyscraper as unassuming!

Examples

  1. 1

    Workplace

    Our new manager is so unassuming that some people don't realize she's in charge at first.

  2. 2

    Location

    The restaurant is in an unassuming building near the station.

  3. 3

    Achievement

    Even after winning the prize, he stayed unassuming and thanked the whole team.

  4. 4

    Social style

    She has an unassuming way of speaking that makes guests feel comfortable.

  5. 5

    Hidden value

    It looked like an unassuming little shop, but inside it was full of rare books.

See also

adjectivemodest and not trying to impress others

Similar

Shades of meaning

Contrast

Used with (collocations)

  • unassuming manner
  • unassuming appearance
  • unassuming charm
  • quiet and unassuming

Word family

  • unassumingly

Explore

  • modesty
  • pretension

Forms and spellings

1 form open this card.

Main spelling

  • unassumingadjective