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brainwash

C1
verb

Pronunciation

UK

  • /brˈeɪnwɒʃ/

US

  • /ˈbreɪnˌwɑʃ/

Description

Imagine a sculptor carefully reshaping clay – that's similar to what "brainwash" suggests, but with ideas instead of material! To brainwash someone isn't just changing their opinion; it's systematically forcing new beliefs onto them, often against their will. It's about overwhelming someone with propaganda or intense pressure until they adopt a different worldview. You might hear about prisoners of war being brainwashed by captors, or cult leaders attempting to brainwash followers. While the term is dramatic, it describes a powerful and unsettling form of manipulation.

Examples

  1. 1

    Cult control

    Some former members said the cult had tried to brainwash them.

  2. 2

    Forced belief

    She felt she had been brainwashed into believing that questioning the leader was wrong.

    • Pattern

      brainwash someone into believing + idea

      make them accept it through repeated pressure or control

  3. 3

    Media influence

    Critics say the channel is trying to brainwash viewers with the same message every night.

  4. 4

    Advertising

    Parents worry that constant advertising can brainwash children into wanting every new toy.

  5. 5

    Humorous use

    He joked that his friends had brainwashed him into watching the whole series.

See also

verbto force or manipulate someone into accepting certain beliefs

Similar

Shades of meaning

Contrast

Used with (collocations)

  • brainwash someone into believing
  • brainwash children
  • brainwash the public

Word family

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Forms and spellings

4 forms open this card.

Main spelling

  • brainwashverb

Forms

  • brainwashedpast tenseverb
  • brainwashing-ing formverb
  • brainwashesverb